Realistic Reader Expectations
As the author of an educational insurance book intended for both businesses and consumers, I believe it’s important to set realistic reader expectations. Earlier in my career, I would learn something new every few minutes during a seminar. Now, if I learn two or three new, beneficial things during the course of the entire presentation, I feel that it was a productive use of my time.
These days, I find that some people have the mindset that if they spend a few dollars on a book, they feel that they must learn dozens of new things. Depending on your age and background, this may certainly happen. However, even if 2-3 significant things are learned after reading a book, my opinion is that it may still be a worthwhile expenditure of a reader’s time and money.
Still ranked as one of the P&C industry’s Best Insurance Books: Inside the Insurance Industry – 3rd Edition.